The Number 23

The Number 23

Imaginary Forces, 2007


The title sequence for The Number 23 is a jarring opener that sets up the film’s frightening plot of obsession, psychological torture, murder and the number 23.

The main titles set the tone and context of the film, namely the hidden power and prevalence of the number 23. The sequence uses erratic typewriter movements and seeping blood and ink blotches to suggest a haunting, dark narrative. A sheet of paper is peppered with the number 23 as related facts appear via bleeding red and black stains.

Imaginary Forces worked closely with director Joel Schumacher to finesse the aesthetic and graphic representations in the main titles. Blood is an important element in the film, as the novel read by Jim Carrey’s character is a chilling murder mystery. The blood also serves as a metaphor for the book, which has a red cover.

Juror Notes

Good use of typography to drive a narrative

Collections: AIGA 365: 29 (2008)
Repository: Denver Art Museum
Discipline: Typographic design
Format: Film title (Title sequence)