The Progressive Corporation 1999 Annual Report
The Progressive Corporation 1999 Annual Report
The Progressive Corporation 1999 Annual Report
The Progressive Corporation 1999 Annual Report
The Progressive Corporation 1999 Annual Report

The Progressive Corporation 1999 Annual Report

Nesnadny + Schwartz, Cleveland, Ohio, 1999

Description

Much about Progressive is not what you’d expect from an insurance company. To illustrate this concept, we commissioned artist Gregory Crewdson to investigate the idea of the end of status quo with his evocative photographs. To further explore the notion of the end of status quo, attributed quotes that ranged in attitude were juxtaposed front to back on translucent papers. Colors were inspired by the saturated palette of the artwork, and text was pulled from the body of the report to emphasize Progressive’s philosophy of questioning the status quo.

Collections: AIGA 365: 21 (2000)
Discipline: Corporate communications design
Format: Corporate communication, Booklet

Credits

Design firm
Nesnadny + Schwartz
Art directors
Mark Schwartz, Joyce Nesnadny
Designers
Joyce Nesnadny, Michelle Moehler
Artist
Gregory Crewdson
Writers
Peter B. Lewis, The Progressive Corporation
Printer
Fortran Printing Inc.
Papers
Appleton Lucence 48 pound cover, Appleton Utopia One 100 pound coated text, Appleton Lucence 29 pound vellum text, French Frostone Avelanche 70 pound uncoated text
Client
The Progressive Corporation
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