745 Seventh Avenue building façade projections
745 Seventh Avenue building façade projections
745 Seventh Avenue building façade projections

745 Seventh Avenue building façade projections

Imaginary Forces, New York, New York, 2001

Description

We developed content for the Morgan Stanley building façade signage to provide a counterpoint to the fast-paced, hyper-commercial nature of its Times Square environment. In collaboration with the architect, we created a sign that doesn’t stick out from, or cover up, the building; it is the building. Thirty minutes of non-linear branding content acts like a kinetic sculpture on an otherwise static building. Slow-moving images and subtle messages weave the client’s name, personality and brand attributes into the fabric of the message. All content was specifically designed and programmed for this particular screen configuration and is activated by the architectural building grid.

Juror Notes

“Our favorite above and beyond everything else. Beautifully done.”

Collections: AIGA 365: 23 (2002)
Discipline: Environmental graphic design
Format: Signage
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