The Killing Yard teaser
The Killing Yard teaser
The Killing Yard teaser
The Killing Yard teaser

The Killing Yard teaser

Motion Theory, Venice, California, 2001

Description

After producing The Killing Yard, a true-life story of the Attica riots, Showtime Networks wanted a teaser that referenced not just the film’s courtroom aspects, but also the historical importance and deeper values inherent in the story.

The stark contrast between a single strand of barbed wire and a gently drifting feather forms the basis of the visuals, while the sound bed begins with an ominous wind rising and falling.

Juror Notes

“I love the transition where the barbed wire turns into a feather. It’s a nice juxtaposition and an unexpected twist. The timing was right. I give it an ‘A’ for the transition and ‘A’ for the fact that it is a teaser that’s not using footage of the film and therefore doesn’t give the film away.”

Collections: AIGA 365: 23 (2002)
Discipline: Motion graphics
Format: Advertisement, Motion graphic

Credits

Design firm
Motion Theory
Creative directors
Mathew Cullen, Paula Mermelstein
Art director
Christina Black
Designer
Mathew Cullen
Animator
Mathew Cullen
Directors of photography
Dan Kohne, Billy Robinson
Editor
Mark Hoffman
Sound designer
Pete Kneser
Writer
Liza Bernstein
Typeface
Akzidenz Grotesk Condensed
Client
Showtime Networks
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