Butterfield & Robinson Biking Catalogue
Butterfield & Robinson Biking Catalogue
Butterfield & Robinson Biking Catalogue
Butterfield & Robinson Biking Catalogue
Butterfield & Robinson Biking Catalogue

Butterfield & Robinson Biking Catalogue

Viva Dolan Communications & Design, Toronto, Ontario, 1997

Description

Butterfield & Robinson’s annual catalogues are designed to reinforce the company’s position as the world leader in biking and walking vacations for a sophisticated, upscale North American clientele. For 1998, we sought to take the best of our previous work in a new direction — most notably in the introductory gallery of full-page photographs with interplaying type. Also new was the continuous strip of photo images that complements each trip-sell spread, emphasizing that these are biking trips. Finally, we commissioned an illustrated cover that sets the tone — fun, urbane, culturally sophisticated — for readers who see the catalogue as a reflection of their own tastes.

Collections: Communication Graphics: 19 (1998)
Discipline: Promotional design and advertising
Format: Catalogue, Promotion

Credits

Design firm
Viva Dolan Communications & Design
Art director
Frank Viva
Graphic designer
Frank Viva
Illustrator
Malcolm Hill
Photographer
Ron Baxter Smith
Writer
Doug Dolan
Typeface
Mrs Eaves
Printer
Arthurs Jones Inc.
Papers
Evergreen Matte Natural Text, Carolina Cover
Client
Butterfield & Robinson
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