Barry Sanders Poster

Barry Sanders Poster

Nike Design, Beaverton, Oregon, 1995

Description

The poster’s audience is young men. I wanted to make the poster simple and graphically strong. There was no photo shoot in the budget, so I found an NFL stock shot and converted it to black and white, took out the background and cropped the shot in a dynamic way. I wanted to strike a visual balance between grit and sophistication.

Collections: Communication Graphics: 17 (1996)
Discipline: Promotional design and advertising
Format: Posters, Promotion

Credits

Design firm
Nike Design
Art director
Dan Richards
Graphic designer
Dan Richards
Photographer
Peabody
Writer
Dan Richards
Typographer
Dan Richards
Printer
Irwin Hodson
Paper
Cougar Opaque
Client
Nike, Inc.
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