Storm F.I.T. Waterproof Invitation
Storm F.I.T. Waterproof Invitation
Storm F.I.T. Waterproof Invitation

Storm F.I.T. Waterproof Invitation

Nike Design, Beaverton, Oregon, 1995

Description

This piece was delivered to media writers to invite them to a press conference announcing Nike’s new Storm F.I.T. Fabric. The press conference was held inside the penguin house at the local zoo. I wanted to design the invite to be intriguing enough not to be thrown away. I had fun with the obvious tie-in to the penguin house. The quantity of the project was low enough that the invitation could be hand-assembled.

Collections: Communication Graphics: 17 (1996)
Discipline: Promotional design and advertising
Format: Illustration, Promotion, Cards

Credits

Design firm
Nike Design
Art director
Dan Richards
Graphic designer
Dan Richards
Illustrators
Dan Richards, David Gill
Writer
Stanley Hainsworth
Typographer
Dan Richards
Printer
Mollet Printing
Papers
Gilbert Essa, Gilclear Vellum
Client
Nike, Inc.
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