Good Hotel is a San Francisco–style concept destination that was voted number one in California Home+Design’s “Ten to Watch: The Coolest Hotel Designs in California” editorial feature. The designers, Anthony Laurino and Nao Etsuki Lee, approached the hospitality experience through the concepts of having fun, creating an engaged guest community and being good. Merging the hotel’s personality and space-planning needs while striving to be green, the design team assembled a grassroots ensemble of furniture experts to produce locally made, low-carbon-footprint custom pieces. ReadyMade light fixtures, Ohio Design platform beds and Thomas Wold coffee tables and computer bar add to the local design sensibility. The art experiences are playful, too, with touch points folded into the guest experience. With the addition of a photo booth, Co-creation wall, Daydream blinds and Cookoo Timezones, the guest relationship extends beyond the traditional “Welcome and enjoy your stay.” 

This project uses space, devices and everyday objects to create identity and brand experience. The work is participatory and memorable through fun and interactive landscape. It is on a level that relates to all ages and positions—delightful!