Jme
Jme
Jme

Jme

Pearlfisher, London, England, 2009

Description

Jme is an eclectic collection of products inspired by Jaime Oliver’s relaxed approach to eating, entertaining and enjoying life. The distinctive logo and corporate identity has a fresh, emotive and considered feel. It is collaborative and adaptable, allowing the Jme brand to exist in a fluid and natural way.

The striking original packaging for this eclectic lifestyle range reflects the specific function of each product it contains, and uses the bold Jme logo as a way of holding the collection together. In addition, where possible all packaging is 100-percent recyclable or is recycled.

Juror Notes

Simply captures the essence of the client.

Collections: AIGA 365: 31 (2010)
Discipline: Package design
Format: Logo, Package

Credits

Design firm
Pearlfisher
Creative directors
Natalie Chung, Jonathan Ford
Designer
Sarah Pidgeon
Writer
Sylvie Saunders
Client
Jamie Oliver
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