The Solaria Corporation
The Solaria Corporation
The Solaria Corporation
The Solaria Corporation
The Solaria Corporation
The Solaria Corporation

The Solaria Corporation

Factor Design, Inc., 2007

Description

Following a successful rebranding, Solaria, a solar-energy firm based in Fremont, Calif., was preparing to move its innovative technology closer to commercialization. To publicly launch the company, Factor Design developed a corporate brochure establishing how and why Solaria was prepared to disrupt the economics of this emerging industry. The brochure’s design sought to avoid typical green clichés and to introduce a specific illustration style to humanize an otherwise technical product and process. The running narrative expands the practical approach Solaria takes to achsieve an easily adaptable and scalable innovation that can be implemented today.

Collections: AIGA 365: 29 (2008)
Discipline: Promotional design and advertising
Format: Brochure

Credits

Design firm
Factor Design, Inc.
Creative directors
Tim Guy, Jeff Zwerner
Art director
Tim Guy
Designer
Tim Guy
Illustrator
Chris Silas Neal
Photographer
Douglas Adesko
Production director
Will Tams
Production artist
Will Tams
Copywriter
Natalie Linden
Project manager
Lisa Kirk
Printer
Hatcher Trade Press
Printing methods
offset, digital, emboss
Binding
Perfect with French-fold interior
Papers
Mohawk Options, bright white, 80 lb. (cover), Mohawk Options, soft white, 80 lb., smooth (text)
Client
The Solaria Corporation
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