2008 Video Music Awards

2008 Video Music Awards

MTV Networks, New York, New York, 2008

Description

The goals for the 2008 Video Music Awards promos were to create interest and buzz about the show and to introduce the host, Russell Brand, to America. The main challenge was creating a campaign that was reflective of the crazy, unexpected nature of the show, utilizing our relatively unknown host. We created a stylized, impressionistic and semi-defined environment in which Brand would exist: classic English Victorian with touches of Goth rock and roll. The look and tone of the spots were meant to be reflective of the show itself—surreal, exciting, spontaneous and unpredictable. 

Juror Notes

The understated treatment of type appropriately frames the beautifully art-directed sets and scenes. Besides, there’s no sense competing with the hilarious interplays between the characters. 

Collections: AIGA 365: 30 (2009)
Discipline: Promotional design and advertising
Format: Advertisement, Promotion

Credits

Design firm
MTV Networks
Writers
Armand Prisco, Natalie Prisco
Director of photography
Ericson Core
Producer
Sheree Shu
Creative directors
Amy Campbell, Kevin Mackall, Brent Stoller
Director
Ericson Core
Editor
Aaron Langley
Music
Britt Myers
Client
MTV
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