Nick Jr. Pig Identity
Nick Jr. Pig Identity
Nick Jr. Pig Identity
Nick Jr. Pig Identity

Nick Jr. Pig Identity

Nickelodeon On-Air Design, New York, New York, 1996

Description

The creative strategy was to create a station I.D. reflecting the nurturing relationship that exists between the Caregiver and the Junior-shaped characters that form the Nick Jr. logo.

I admire the spot both for its narrative structure and use of mixed media. The spot demonstrates to our preschool audience that someone big can also be a teacher. The big pig, representative of any child’s caregiver, is someone the little pig looks up to and learns from in a playful way.

Collections: Communication Graphics: 18 (1997)
Discipline: Motion graphics
Format: Animation, Motion graphic

Credits

Design firm
Nickelodeon On-Air Design
Art directors
George Guzman, Cathy Masinter
Graphic designer
George Guzman
Animator
Manhattoons
Client
Nickelodeon On-Air
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