Nike Corporate Packaging

Nike Corporate Packaging

Nike Design, Beaverton, Oregon, 1996

Description

Nike’s corporate packaging was redesigned to be environmentally responsible, launch the Swoosh identity into retail, consolidate manufacturing, and reduce costs. All footwear packaging worldwide has been consolidated into these two box designs. The boxes are flexo-printed on 100% recycled E-flute with soy-based inks, two colors on one side. No glue is used in the packaging, which is rotary die cut, and it is 100% recyclable. We have chosen this packaging direction because it minimizes environmental impact, enhances the brand, and reduces costs.

Collections: The Greening of Design
Discipline: Package design
Format: Logo, Package, Label

Credits

Design firm
Nike Design
Art director
Jeff Weithman
Designers
Chris McCullick, Jeff Weithman
Writer
Bob Lambie
Typeface
Futura
Printer
Seattle Packaging
Material
Corrugated E-Flute
Fabricator
Seattle Packaging
Client
Nike, Inc.
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