Skate School Booklet

Skate School Booklet

Nike, Inc., Beaverton, Oregon, 1997

Description

The purpose of the Skate School booklet was to teach sales clerks the basic technical features of Nike inline skates. After studying the booklet, clerks were asked to take a test and could win prizes for high scores. The booklet’s small size made it handy to use as a reference guide. The simple illustrations and retro look related to the corresponding skate school educational filmstrip.

Collections: Communication Graphics: 19 (1998)
Discipline: Information design
Format: Information graphic, Booklet

Credits

Design firm
Nike, Inc.
Art director
Dan Richards
Graphic designers
Dan Richards, James Parker
Illustrators
Dan Richards, James Parker
Writer
Neil Webster
Typeface
Franklin Gothic Modified
Printer
Irwin Hodson
Paper
French Butcher
Client
Nike Equipment
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