The Graphic Design Handbook for Business
The Graphic Design Handbook for Business
The Graphic Design Handbook for Business

The Graphic Design Handbook for Business

Hartford Design, Chicago, Illinois, 1996

Description

The Graphic Design Handbook for Business was conceived and designed to be a user-friendly guide for businesspeople with little or no experience working with graphic designers. The handbook covers such topics as how to use graphic design as a strategic business tool as well as how to look for, evaluate, and work with a graphic designer.

The value in this piece lies in the fact that it is targeted toward our major constituency: the business community. It clearly communicates the value of the design process. Our hope is that it will help facilitate the process of motivating the business community to become more enlightened about design.

Collections: Communication Graphics: 18 (1997)
Discipline: Information design
Format: Booklet

Credits

Design firm
Hartford Design
Art director
Tim Hartford
Graphic designer
Tim Hartford
Photographer
Kipling Swehla
Writer
Chuck Carlson
Typeface
Officina Sans
Printer
Columbia Graphics
Fabricator
Graphic Packaging Resources
Paper
Strathmore Writing
Publisher/client
AIGA/Chicago
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