Established in 1831, Maison Albert Bichot is a well-known French wine producer with products on the market in more than a hundred countries. The company awarded Paprika the mandate of creating labels that respect the Bichot family tradition while adapting to new products specifically targeted for distribution in North America. Paprika created labels with a focus on French know-how and reputation as well as on the spirit and pleasure of drinking good wine. 

Would have liked to see the treatment of the top edge of the label handled differently. Nice juxtaposition with many other bottle designs in this product category.

These bottles communicate the French mood in a casual way, which sets up the title “C’est la Vie.” It feels accessible and fresh.

A fresh and immediate design expression; unpretentious and warm. Technical details could have been taken one step further.