Russell Sage Viewbook

Russell Sage Viewbook

Rutka Weadock Design, Baltimore, Maryland, 1997

Description

The viewbook is the primary admission recruiting publication sent out to high school students by Russell Sage College, a women’s college in Troy, New York.

We wanted to develop a viewbook that gets down to the nitty gritty of higher education. We got rid of the slick production, pretty pictures, and superficial text common to most college publications and emphasized content. The folder/mailer contained a montage of 140 photos to show people and places around campus, so we were able to use visuals in the viewbook that really speak to the copy ideas.

Collections: Communication Graphics: 19 (1998)
Discipline: Promotional design and advertising
Format: Brochure, Promotion

Credits

Design firm
Rutka Weadock Design
Art directors
Anthony Rutka, Priscilla Henderer
Graphic designer
Priscilla Henderer
Illustrators
Steve Vance, Jonathan Carlson, Marc Rosenthal
Photographers
Mark Ferri, Bob Krist, Bruce Weller
Writer
Joan Weadock
Typefaces
Letter Gothic, Meta, Biorst
Printer
Peake Printers, Inc.
Paper
Finch Fine Opaque
Client
Russell Sage College
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