Moonwalking With Einstein

Moonwalking With Einstein

Penguin Group (USA) Inc., New York, New York, 2010

Description

Project brief: Book jacket design.

Approach: To not have Einstein moonwalking (although we did think about it).

Effectiveness: TK

Juror Notes

Literal is often not a good thing but here it works perfectly, providing a peek into one of the techniques that memory champions use. Very effective design.

Collections: 50 Books/50 Covers of 2010
Discipline: Book design
Format: Book, Book cover

Credits

Design firm
Penguin Group (USA) Inc.
Art director
Darren Haggar
Designer
Tal Goretsky
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