The design challenge was to create a collectible set of boxes to house product groupings that would celebrate the holiday in a witty, charming and colorful manner.

The design strategy employs Peter Arkle’s comic-book-style illustrations and humorous observations to tell a story that relates to each product set and the idea of gift giving. Color and packaging relate to the products inside.

The boxes received more than 50 press mentions, sold out in New York City, and were sold through 50 of our partner salons across the country.