Comedy Central Network redesign
Comedy Central Network redesign
Comedy Central Network redesign
Comedy Central Network redesign
Comedy Central Network redesign
Comedy Central Network redesign
Comedy Central Network redesign

Comedy Central Network redesign

Imaginary Forces, Hollywood, California, 2000

Description

Comedy Central felt that its familiar globe and skyscraper logo needed some updating, and chose Imaginary Forces to come up with an entirely new on-air package that complimented its bold style of programming. Each piece acts as a mini-graphic story, which shows the updated logo exploding, bending, stretching and uncoiling in wildly unheard of day-glo combinations. With these pieces, Imaginary Forces created a vibe that jumps off the screen and demands that Comedy Central is the place for all brands of comedy. The challenge was to create a strong graphic language that promoted Comedy Central’s programming, as well as a bold, updated attitude.

Collections: AIGA 365: 22 (2001)
Discipline: Motion graphics
Format: Logo, Motion graphic
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