Handle with care
Handle with care
Handle with care
Handle with care
Handle with care
Handle with care
Handle with care

Handle with care

Paprika, Montreal, Quebec, 2009

Description

For our 2009 holiday season gift, we decided to play on the all-too-common bottle of wine idea. The catch was that our gift came with no bottle—just a big box with eight well-thought-out, smile-inducing wine bags, each one a concept on its own, such as:

In case of emergency, pull the handle—but be careful. It may contain traces of cheap wine.

Did you know it takes 10 minutes of skipping to burn off the calories in a single glass of wine? Fortunately the string on the handle can be used as a skipping rope.

A kick from champagne... before they’re pulled, the handles are shaped like a champagne flute.

It’s all there and more. We wouldn’t string you along. Honest!

Juror Notes

A great sense of whimsy. Each bag was a delight, with wonderful attention to detail.

Wine bags just became delightful.

Highly creative as well as practical. Wine bottles can be among the most difficult gifts to present, and these bags do not disappoint. I especially like the surprise printing inside.

Collections: AIGA 365: 31 (2010)
Format: Artifact

Credits

Design firm
Paprika
Creative director
Louis Gagnon
Art director
Rene Clement
Designer
Rene Clement
Printer
Transcontinental Litho Acme
Client
Paprika
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