Nike Supershow 1996 Environment
Nike, Inc., Beaverton, Oregon, 1996
Description
Nike category innovation and total performance assaulted viewers of the 1996 Nike Supershow exhibition, from outdoor boards to escalator to media to pavalions. Entering the space, a 180-foot-wide film effectively depicts the Nike Performance message. The screen then becomes transparent to reveal four innovative pavilions focusing on key Nike categories and technologies
Collections:
Communication Graphics: 18 (1997)
Repository:
Denver Art Museum
Discipline:
Environmental graphic design
Format:
Brand identity, Exhibit, Artifact
Credits
- Design firm
- Nike, Inc.
- Creative director
- John Hoke
- Graphic designers
- Val Taylor-Smith, Ted Jacobs, Greg Hoffman, Richard Elder, Chuck Roth, David Poremba
- Writer
- Bob Lambie
- Typeface
- Custom Niketown NYC (NTNYC 5.0)
- Printer
- Premier Press
- Fabricator
- Ideas
- Digital video producer
- David Poremba
- Sound editor
- David Poremba
- Programmer
- Danny Rosenburg
- Client
- Nike, Inc.
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