George School Viewbook
George School Viewbook
George School Viewbook
George School Viewbook
George School Viewbook
George School Viewbook
George School Viewbook

George School Viewbook

Rutka Weadock Design, Baltimore, Maryland, 2001

Description

George School is a coed Quaker boarding school for grades 9 to 12, in Newtown, Pennsylvania. Viewbook, the school’s primary admission publication, is sent to prospective high school students and their parents.

We used candid images of students, activities, academics and the campus to convey both a sense of the physical environment and the tremendous energy of the George School community. We approached the images honestly and the result is a book that is appropriate to the Quaker values of the institution, compelling to its audience and budget-conscious. Viewbook was printed in a three-year quantity; the supplement text will be updated each year.

Juror Notes

“Not overdone. You have to look at it a couple of times to get how great it is.”

Collections: AIGA 365: 23 (2002)
Discipline: Corporate communications design
Format: Catalogue, Booklet

Credits

Design firm
Rutka Weadock Design
Creative director
Anthony Rutka
Designer
Ally Weiner
Photographers
Jeff Baker, Bob Krist, Jerry Millevoi, Peter Mullet, Anthony Rutka
Writer
Odie LeFever
Typefaces
Filosofia, Franklin Gothic
Printer
Graphtec, Inc.
Papers
Potlatch McCoy Velvet 80 lb. text, French Frostone Tundra 70 lb. text, Mohawk Opaque 100 lb. cover
Client
George School
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