Idea Exchange brand strategy
Idea Exchange brand strategy
Idea Exchange brand strategy
Idea Exchange brand strategy
Idea Exchange brand strategy
Idea Exchange brand strategy
Idea Exchange brand strategy

Idea Exchange brand strategy

The Moderns, Ltd., New York, New York, 2001

Description

An internet-based company specializing in the commerce of ideas retained The Moderns, in collaboration with A3, to develop an effective brand strategy for ideaexchange.com. Our goal was to give back to customers the human experience they give up online. The website and all promotion pieces—environmental graphics to printed materials—explain and illustrate a complex concept using a visual language that clearly reflects the online existence of the company. All components were designed to nurture invention and promote idea submissions and purchases at the exchange. We developed a multi-layered look and feel—integrating geometric grids, typography, symbology, illustration, photography, dimensional colorful forms, materials and finishes.

Juror Notes

“A particularly human way of building a brand, played out in wonderful photography.”

Collections: AIGA 365: 23 (2002)
Discipline: Brand and identity systems design
Format: Brand and identity systems, Brand identity, Corporate strategy, Corporate communication, Direct mail, Stationery
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