This Is Silly!
This Is Silly!
This Is Silly!
This Is Silly!
This Is Silly!
This Is Silly!
This Is Silly!
This Is Silly!

This Is Silly!

Scholastic, Inc., New York, New York, 2010

Description

Project brief: The challenge was to fashion the artist’s unique, graphic illustration style into a fun, accessible, lighthearted picture book that would make everyone smile—and have money left over for a mirror!

Approach: I chose a simple, graphic typeface that complemented the simple, graphic style of the illustrations. At the appropriate moments in the story, the characters interact with the type in a playful way and occasionally, the text mimics the illustrations in a playful manner, such as where it hops.

Effectiveness: With a lot of late nights and tumbling tomfoolery, this book achieved being silly!

Juror Notes

Bright, bold and, well...silly. Everything a kids’ book should be.

Collections: 50 Books/50 Covers of 2010
Discipline: Book design
Format: Book, Book cover

Credits

Design firm
Scholastic, Inc.
Creative director
David Saylor
Art director
Phil Falco
Designer
Phil Falco
Jacket designer
Phil Falco
Illustrator
Gary Taxali
Production director
Meryl Wolfe
Production coordinator
Francine O’Bum
Author
Gary Taxali
Editor
Adam Rau
Trim size
10 x 10
Pages
32
Compositor
Phil Falco
Typeface
Triplex
Printer
Sheck Wah Tong Printing Press Ltd.
Paper
Wood-free, 140 gsm
Binder
Sheck Wah Tong Printing Press Ltd.
Binding method
Hardcover, Smyth sewn
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