IBM 2000 annual report
IBM 2000 annual report
IBM 2000 annual report
IBM 2000 annual report
IBM 2000 annual report
IBM 2000 annual report

IBM 2000 annual report

VSA Partners, Chicago, Illinois, 2000

Description

In 2000 the IT industry was going through a volatile and transformational year. IBM partnered with VSA to develop a “story” that captured this wild roller-coaster ride—a story that only a company with the breadth, depth and technological presence of IBM could tell. Working with IBM, VSA created a novel approach to the report, capturing the spirit of the industry and one year in the life of a company within it by building a colorful and engaging story that highlights IBM’ers who are facing a wide range of challenges, battles and successes. Simple, clean typography offers a classic approach with contemporary energy, coupled with artwork that opens up grand themes in each of the five chapters. The report has both a traditional tone of IBM stability and a contemporary energy that captures the dynamics of the world’s largest IT company.

Collections: AIGA 365: 22 (2001)
Discipline: Typographic design
Format: Corporate communication

Credits

Design firm
VSA Partners
Creative directors
Curt Schreiber, Jeff Walker
Designers
Scott Hickman, Michelle Platts
Photographer
Christian Witkin
Typeface
Jansen
Printer
Anderson Lithograph
Trim size
8 x 11 1/4 inches
Papers
Mohawk Superfine, Mohawk Opaque
Animators
Mattie Langenburg, Theo Fels
Programmers
Theo Fels, Mattie Langenburg, Chester Schendel
Interface
Chester Schendel
Software
Adobe PhotoShop, QuarkXPress, Adobe Illustrator, Macromedia Flash
Client/publisher
IBM
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