Fanta Visual Identity System Launch Video
Fanta Visual Identity System Launch Video
Fanta Visual Identity System Launch Video

Fanta Visual Identity System Launch Video

Office, San Francisco, California, 2009

Description

Office was asked to create an inspiring video to launch Fanta’s new global visual identity system. Office had previously created a new system for the brand’s 180 markets around the world, including a global design strategy, logo, packaging system, point-of-sale marketing and visual guidelines. The video—a version of which also aired as TV advertising in Mexico—brings the elements of that system to life, creating a world that’s rooted in the brand’s “orange” heritage and exudes a playful, imaginative, life-is-good spirit.

Juror Notes

The piece does an excellent job beyond launching an identity system. Fluid animation and pacing. The use of vivid colors with stylized choreography is supported by well-crafted character design.

Collections: AIGA 365: 31 (2010)
Discipline: Promotional design and advertising
Format: Animation, Video
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