Everyone Loves You When You’re Dead
Everyone Loves You When You’re Dead
Everyone Loves You When You’re Dead
Everyone Loves You When You’re Dead
Everyone Loves You When You’re Dead

Everyone Loves You When You’re Dead

Meat and Potatoes, Burbank, California, 2010

Description

Project brief: With upward of 100 fascinating interviewees featured, the task was to create a design that balanced them in a fluid way, creating something broadly appealing to a wide-ranging audience, given the diversity of those included.

Approach: With Neil Strauss’s background as a writer for so many forms of print media, the inspiration and direction became clear. We tapped newspaper and obituary layouts, vintage playbills and ads spanning the decades.

Effectiveness: “Love the cover. And the interior—holy shit, it is so original and mind-blowing. The illustrations kick ass, and the text formatting is so readable and clean and fun. It’s really a tour de force visually.” —Neil Strauss

As cliché as it may sound, any time the client is happy, we consider a project a success. In broader terms, our vision for this particular project held from conception to finished piece, making it incredibly satisfying from a standpoint of creative fulfillment. It was definitely a client-designer love affair from start to finish.

Juror Notes

Rock journalism as a series of composed broadsides. Great example of attention to detail on a trade paperback.

Collections: 50 Books/50 Covers of 2010
Discipline: Book design
Format: Book, Book cover

Credits

Design firm
Meat and Potatoes
Creative director
TJ River
Designers
Bernard Chang, Jen Montgomery, TJ River
Illustrator
Sian Superman
Author
Neil Strauss
Publisher
It Books
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