The Eagle’s Eye catalogue of sweaters titled “A New Perspective” was produced and designed to reposition this conservative sweater maker. Its audience is composed of buyers of women’s and children’s apparel. We approached this new view of the classic sweater through the lens of a kaleidoscope. The classic sweater often shares its place with many more of the same, unlike the unusual couture piece or the special-occasion fashion statement. Using multiples and a new way of seeing something ordinary was an effective way to engage the existing buyers and renew interest in this conservative company.