Black History Month Poster

Black History Month Poster

Nike, Inc., Beaverton, Oregon, 1995

Description

Distributed to schools, black organizations, and publications across the country, this poster was designed to commemorate Black History Month and to celebrate Coretta Scott King's arrival at Nike headquarters. On the front, the equal sign alludes to historical moments in the civil rights movement, while the names emerging from the background represent individuals who helped pave the way for African-American recognition. Printed on uncoated kraft paper in overlapping inks, the poster's simplicity focuses the viewer's attention on equality – the mission of the civil rights movement.

Collections: A Decade of Sports Graphics
Discipline: Promotional design and advertising
Format: Posters, Promotion

Credits

Design firm
Nike, Inc.
Art director
Jeff Weithman
Designers
Craig Barez, Jeff Weithman
Copywriter
Stanley Hainsworth
Printer
Graphic Arts Center
Papers
French Speckletone, Kraft Paper
Client
Nike, Inc.
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