American Photography 17

American Photography 17

344 Design, Pasadena, California, 2001

Description

American Photography displays the year’s best photography, as selected by a jury of photo editors, art directors and designers.

The cover traditionally uses an image from the year’s crop of winning entries. In this case I chose Craig Cutler’s condiments for their bold, graphic look (and because I’ve always liked those little ketchup packages with the rubbery flexography). I silk-screened all the typography and design elements onto a clear vinyl slipcover, leaving the photograph itself untouched.

The only constraints were the traditional 9 1/2 by 12 1/2 hardcover format and that the images had to be shown uncropped at a minimum height of 5 inches. Beyond that I was given carte blanche. So my main challenge was controlling my desire to show off.

Collections: 50 Books/50 Covers of 2001
Discipline: Book design
Format: Book cover

Credits

Design firm
344 Design
Designer
Stefan Bucher
Photographer
Craig Cutler (cover)
Production coordinator
Mark Heflin
Trim size
9 1/4 x 12 1/4 inches
Pages
432
Quantity printed
3,000
Typeface
Helvetica
Printer
Dai Nippon Printing Co.
Paper
Biberest matte-coated 135 g/m2
Binder
Dai Nippon Printing Co.
Binding method
Smythe-sewn, hardcover
Author
Alison Morley
Editorial consultant
Peggy Roalf
Publisher
Amilus, Inc.
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