This poster publicized a talk given at the American Institute of Graphic Arts in Los Angeles. Drenttel and Doyle are known for their combination of strategy and surprise. This poster then, expressed in a playful way the idea of analytical thinking (If A...) with the irreverent twist (you're not supposed to drill books). We're proud of this poster because the image is so evocative and slightly mysterious, and the talk was well attended and well received.