ADC Paper Expo 2001 poster

ADC Paper Expo 2001 poster

Doyle Partners, New York, New York, 2001

Description

This poster was conceived to announce a paper expo at the Art Directors Club. In these days of “virtuality,” this poster celebrates the tactile qualities of paper. Featuring a photograph of a sheet of paper folded into eighths, the poster itself is folded into ninths. The resulting object is an ever-changing study of the interaction of light and paper, and paper’s remarkable ability to carry a fold—both real and reproduced.

Collections: AIGA 365: 23 (2002)
Discipline: Promotional design and advertising
Format: Posters

Credits

Design firm
Doyle Partners
Designer
Stephen Doyle
Photographer
Victor Schrager
Typeface
Sabon
Printer
Heritage Press
Paper
Mohawk Superfine Ultrawhite 80 lb. text
Client
Art Directors Club
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