Graves Mini Catalogue for Target Stores

Graves Mini Catalogue for Target Stores

Design Guys, Minneapolis, Minnesota, 1998

Description

This point-of-sale catalogue was displayed on small Lucite fixtures and demonstrated a broad cross-section of the burgeoning Michael Graves product line at Target Stores. Its purpose was to cross-sell to other parts of the store and to make guests aware of “collections” in the event some items were out of stock. The catalogue represents an important element in a branding program that was consistent from packaging through fixtures, print collateral, and advertising

Collections: Communication Graphics: 20 (1999)
Discipline: Promotional design and advertising
Format: Catalogue, Promotion

Credits

Design firm
Design Guys
Creative director
Steven Sikora
Designer
Dawn Selg
Photographer
Darrell Eager and The Studio
Writer
Jay Kaskel
Typefaces
Avant Garde, Adobe Garamond
Printer
Litho Inc.
Paper
Potlatch Vintage Velvet 100# Text
Client
Target Stores
Loading...
Loading...