The Go Project Annual Appeal
The Go Project Annual Appeal
The Go Project Annual Appeal
The Go Project Annual Appeal
The Go Project Annual Appeal
The Go Project Annual Appeal
The Go Project Annual Appeal
The Go Project Annual Appeal

The Go Project Annual Appeal

Studio Usher, New York, 2010

Description

Project brief: Design a fundraising appeal for an organization that provides critical academic and emotional support year-round for low-income students in New York who are performing below grade point average. Mailer was directed at those who are familiar with the organization and had given money before.

Approach: Concept was a simple one: focus on the children served.

Effectiveness: Current donations via reply card included in mailer total more than $100,000.

Juror Notes

Getting the idea across with the least amount of information. Very effective at hitting the emotion.

Collections: AIGA 365: Design Effectiveness (2011)
Discipline: Promotional design and advertising
Format: Brochure, Direct mail

Credits

Design firm
Studio Usher, New York
Creative director
Naomi Usher
Designer
Naomi Usher
Photographer
Mark Heithoff
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