TV Land network packaging
TV Land network packaging
TV Land network packaging
TV Land network packaging
TV Land network packaging
TV Land network packaging
TV Land network packaging

TV Land network packaging

TV Land, Trollbäck and Company, New York, New York, 2000

Description

Trollbäck and Company was approached to redesign the on-air network identity for TV Land in an effort to attract the younger range of the demographic (ages 25–54). TV Land asked Trollbäck to tap into the optimism that the 1960s held for the future, particularly as portrayed in the New York 1964 World’s Fair. The design solution recalls the essence of this optimism by using colors, designs and graphic shapes that echoes the period. But even more importantly, it gives TV Land an intelligent design that respects the creative integrity of the era. The spirit of progress is manifested in a positive color palette and in organic graphic shapes and designs that echoes the past while clearly communicating the look of today. Computer graphics enhance the excitement by rendering in a unique “flat” way Saarinen’s architecture, Eames’ and Noguchi’s furniture, Alvin Lustig’s graphics and Calder’s sculptures.

Collections: AIGA 365: 22 (2001)
Discipline: Motion graphics
Format: Motion graphic, Package

Credits

Design firms
TV Land, Trollbäck and Company
Sr. VP/creative director
Kim Rosenblum
Creative director
Kenna Kay
Executive producer
Gwen Powell
Producer
Catherine Mulcahy
Art director
Marie Hyon
Creative director
Jakob Trollbäck (Trollbäck)
Art director/designer
Nathalie De la Gorce (Trollbäck)
Producer
Meghan O’Brien (Trollbäck)
Client
TV Land
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