Yerba Buena Center for the Arts (YBCA) 2009 Summer Campaign
Yerba Buena Center for the Arts (YBCA) 2009 Summer Campaign
Yerba Buena Center for the Arts (YBCA) 2009 Summer Campaign
Yerba Buena Center for the Arts (YBCA) 2009 Summer Campaign
Yerba Buena Center for the Arts (YBCA) 2009 Summer Campaign
Yerba Buena Center for the Arts (YBCA) 2009 Summer Campaign
Yerba Buena Center for the Arts (YBCA) 2009 Summer Campaign

Yerba Buena Center for the Arts (YBCA) 2009 Summer Campaign

Volume Inc., San Francisco, California, 2009

Description

One of the words that came up to describe YBCA was “subversive,” and the design concept came from studies on how to express this trait visually. This dovetailed nicely with separating YBCA from its competitors whose promotion tended primarily toward the stately and reserved.

YBCA was also one of the first arts institutions of its stature to champion graffiti and street art. We thought it appropriate to commandeer this medium’s methodology and allow surreal illustrations to hijack banal stock images, delivering the message that art is indeed subversive but, even more importantly, approachable and fun at YBCA.

Juror Notes

Thought this cross-media program was fun. I’d stop to look!

The logo is unique and fresh and fun for an art museum/center.

Great integration across media platforms.

Bright, offbeat, fun, colorful, fresh.

I would love to see this work up around my town. Great details, slightly bent, smart copy, well executed. Yes, beautiful, creative, all.

Collections: AIGA 365: 31 (2010)
Discipline: Promotional design and advertising
Format: Logo, Signage

Credits

Design firm
Volume Inc.
Creative directors
Adam Brodsley, Eric Heiman
Designers
Kim Cullen, Talin Wadsworth
Illustrator
Jasper Wong
Copywriter
Jon Wolanske
Client
Yerba Buena Center for the Arts (YBCA)
Loading...
Loading...