Target Stores Beverage Cups

Target Stores Beverage Cups

Studio D Design, 1998

Description

These beverage cups were redesigned with one main objective in mind—to reduce printing costs. We also wanted to create something fun, refreshing, and memorable to express the unique flavor of Target Stores. The subject matter was drawn from the broad range of Target’s customers. Keeping in mind the printing challenges, we told the story in a whimsical and quirky illustration style that lent itself to the irregularities of flexographic printing. The cups not only serve a distinct purpose, they continue to advertise Target once they have left the store.

Collections: Communication Graphics: 20 (1999)
Discipline: Illustration
Format: Brand and identity systems, Illustration, Artifact

Credits

Design firm
Studio D Design
Creative director
Coco Connolly
Art director/designer
Laura DeMartino
Illustrator
Paulina Reyes
Printer
Sweetheart
Client
Target Stores
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