“Marty & Elayne” television advertisement
“Marty & Elayne” television advertisement
“Marty & Elayne” television advertisement
“Marty & Elayne” television advertisement
“Marty & Elayne” television advertisement
“Marty & Elayne” television advertisement
“Marty & Elayne” television advertisement

“Marty & Elayne” television advertisement

Peterson Milla Hooks, Minneapolis, Minnesota, 2001

Description

In order to help Target highlight its sponsorship of the hit series “Survivor” we created a spot starring Marty and Elayne, the legendary lounge duo that has drawn hipsters to LA’s Dresden Room for 20 years. Set on a campy red background, the spot features Marty and Elayne singing their unique version of the classic song “I Will Survive.” A title card saying “You Don’t Need A Million Dollars to Survive” was used to make the Target / “Survivor” connection.

Juror Notes

“I think it’s about how this series works together in a certain sense.”

“They’ve done a masterful job of hooking content, product and coolness to their Target logo.”

Collections: AIGA 365: 23 (2002)
Discipline: Promotional design and advertising
Format: Advertisement, Motion graphic

Credits

Design firm
Peterson Milla Hooks
Creative director
Dave Peterson
Art director
David Richardson
Copywriter
Nate Morley
Agency producer
Gary Tassone
Account supervisor
Lisa Nelson
Directors
Gregory Maya, The Artists Company
Director of photography
Tim Ives
Production company
The Artists Company
Editors
Brett Astor, Fischer Edit
Music
Marty & Elayne
Music production
Wow and Flutter
Client
Target Corporation
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