Bright Nights Union Square Park
Bright Nights Union Square Park
Bright Nights Union Square Park
Bright Nights Union Square Park
Bright Nights Union Square Park
Bright Nights Union Square Park
Bright Nights Union Square Park

Bright Nights Union Square Park

Target, Minneapolis, Minnesota, 2006

Description

Juror Notes

“I remember seeing this delightful project on a cold winter’s evening and smiling widely at all the little kids having a blast as they tumbled around in these imaginary snowflakes. Like The Gates, this project was completely unnecessary, but a lovely addition to otherwise bleak New York City winter nights.”

Collections: AIGA 365: 28 (2007)
Discipline: Experience design
Format: Exhibit, Promotion

Credits

Design firm
Target
Creative manager
Holly Robbins
Art director
Kristin Stahl
Client
Target
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