Coffee Reserve Packaging

Coffee Reserve Packaging

Target, Minneapolis, Minnesota, 2007

Description

When we were tasked with creating a “Reserve” offering of coffee, we wanted to ensure that our guests understood they were getting the same great quality of our premium coffees but the reserve beans were sourced from unique, small-producing regions in the world. We packaged these limited-availability coffees in a tin because coffee lovers might want to keep the rare beans longer, savoring them only on special occasions. Each tin came with a map of the coffee’s origin and a description of the roast and flavor.

Collections: AIGA 365: 29 (2008)
Discipline: Package design
Format: Package

Credits

Design firm
Target
Creative director
Jeanette Carrell
Designer
Boom Island
Client
Target
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