Book Clubhouse

Book Clubhouse

HartungKemp, Minneapolis, Minnesota, 2006

Description

The Target Children’s Book Club reading program ran a giveaway promotion to get kids excited about reading. We created the grand prize—a life-size 3D clubhouse—using J. Otto Seibold’s illustrations. By integrating windows, shutters, a moveable clock, wind-o-meter and a peek hole in the door to check for bullies during meetings, the clubhouse generated lots of excitement and a high number of entries.

Juror Notes

“Illustration style is both entertaining and sophisticated. It doesn’t dumb down because it’s for kids; it addresses both kids and adults at the same time—hard to do. They made reading special.”

Collections: AIGA 365: 28 (2007)
Discipline: Promotional design and advertising
Format: Brochure, Promotion

Credits

Design firm
HartungKemp
Creative director
Stefan Hartung
Designer
Matthew Larson
Illustrator
J. Otto Seibold
Production coordinator
Aisling Reynolds
Project manager
Carrie Mielke
Typeface
Casual Friday
Client
Target
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