Halloween 2001 promotional packaging

Halloween 2001 promotional packaging

Werner Design Werks, Inc., Minneapolis, Minnesota, 2001

Description

We worked with Target to determine the look of Halloween 2001 at Target stores, and these hangtags were part of a comprehensive system. Miss Witch was just one of a much larger cast of friendly, ghoulish characters who appeared throughout the store on everything from signage, T-shirts and pajama bottoms to paper towels and candy packaging.

Juror Notes

“I think it’s very sweet.”

“It’s very approachable and well considered.”

Collections: AIGA 365: 23 (2002)
Discipline: Package design
Format: Promotion, Artifact
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