Target “Sign of the Times” Spring TV ad
Target “Sign of the Times” Spring TV ad
Target “Sign of the Times” Spring TV ad
Target “Sign of the Times” Spring TV ad
Target “Sign of the Times” Spring TV ad
Target “Sign of the Times” Spring TV ad
Target “Sign of the Times” Spring TV ad

Target “Sign of the Times” Spring TV ad

PMH, 2000

Description

The goal of this series of ads was to evolve Target’s “Sign of the Times” branding campaign. We decided to take Target’s red-and-white world outside, adding blue sky and pool water. We needed to tie into the “Sign of the Times” theme with pictures, music and, of course, the bull’s-eye logo. We also had to make it fresh—this was our fourth execution in the campaign—and seasonally specific for spring.

Collections: AIGA 365: 22 (2001)
Discipline: Motion graphics
Format: Advertisement, Motion graphic

Credits

Design firm
PMH
Art directors
Minda Gralnek, Dave Peterson
Director
Anouk Besson
Associate creative director/copywriter
Amie Valentine
Producer
Gary Tassone
Sound design
Hest & Kramer
Editors
Brett Astor, Fischer Edit
Effects
Mark Youngren, Fischer Edit
Client
Target Corporation
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