Target ClearRx

Target ClearRx

Target, Minneapolis, Minnesota, 2005

Description

Target ClearRx prescription system is a new family of smart, safe innovations in pharmacy:
• A new label design that helps make information about your medicine easier to read and easier to understand
• New color-coded rings to personalize and easily identify your medicine
• A place for your patient information card right on the bottle, right where you need it

What makes it different or better?
• Easy-to-read label
• Color-coded rings
• Patient info card tucked into the back label
• Top label with name of prescription

Juror Notes

Truly revolutionary in the category.
Solves a problem well with legibility, ergonomics, differentiation, color-coding for identification.
Functional in how it uses caps as base.
Well, well thought out in all aspects . . . shape, functionality, image.
Innovative.

Collections: AIGA 365: 27 (2006)
Discipline: Package design
Format: Package

Credits

Design firm
Target
Designer
Target in partnership with Deborah Adler
Client
Target
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