Nike Supershow 1996 Environment

Nike Supershow 1996 Environment

Nike, Inc., Beaverton, Oregon, 1996

Description

Nike category innovation and total performance assaulted viewers of the 1996 Nike Supershow exhibition, from outdoor boards to escalator to media to pavalions. Entering the space, a 180-foot-wide film effectively depicts the Nike Performance message. The screen then becomes transparent to reveal four innovative pavilions focusing on key Nike categories and technologies

Collections: Communication Graphics: 18 (1997)
Discipline: Environmental graphic design
Format: Brand identity, Exhibit, Artifact

Credits

Design firm
Nike, Inc.
Creative director
John Hoke
Graphic designers
Val Taylor-Smith, Ted Jacobs, Greg Hoffman, Richard Elder, Chuck Roth, David Poremba
Writer
Bob Lambie
Typeface
Custom Niketown NYC (NTNYC 5.0)
Printer
Premier Press
Fabricator
Ideas
Digital video producer
David Poremba
Sound editor
David Poremba
Programmer
Danny Rosenburg
Client
Nike, Inc.
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