Always

Always

Wieden & Kennedy, Portland, Oregon, 1995

Description

Archival photos reveal Coca-Cola’s ubiquity among Olympics fans. The word ‘ALWAYS’ in red type at once activates product and signage, and implicitly reiterates Coca-Cola’s relationship with the Olympic Games.

Collections: Communication Graphics: 17 (1996)
Discipline: Promotional design and advertising
Format: Advertisement, Logo
Loading...
Loading...