Coca-Cola Healthworks

Coca-Cola Healthworks

Groover Design, Atlanta, Georgia, 1995

Description

"Always Balanced," a 24-page booklet for employees of the Coca-Cola Company, provides an overview of company programs and services to help associates get the most out of their workdays and balance work and personal obligations. The booklet uses three full-page illustrations, each done by a different artist, depicting different life-balance programs. The artists' energy and physicality, bold colors, and aggressive brushwork graphically capture the spirit of sports in Coca-Cola's Healthworks program.

Collections: A Decade of Sports Graphics
Discipline: Promotional design and advertising
Format: Promotion, Booklet

Credits

Design firm
Groover Design
Art director/designer
Richard Shannon
Illustrators
Susan Groover, Lonni Sue Johnson, Nina Laden
Printer
Tucker-Castleberry Printing
Paper
Mohawk Satin
Client
The Coca-Cola Company
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