Dan Flavin: Constructed Light + The Light Project
Dan Flavin: Constructed Light + The Light Project
Dan Flavin: Constructed Light + The Light Project
Dan Flavin: Constructed Light + The Light Project
Dan Flavin: Constructed Light + The Light Project

Dan Flavin: Constructed Light + The Light Project

TOKY Branding + Design, St. Louis, Missouri, 2008

Description

The Pulitzer Foundation for the Arts is housed in a Tadao Ando–designed concrete complex in St. Louis’s arts core. Their installation of renowned light artist Dan Flavin would be one of the largest exhibitions of his work since his death. Flavin’s art is necessarily site-specific, so TOKY and the show’s curators worked hand in hand to determine how best to present the work online. Rather than simply showing the work, we opted for a more exploratory experience, helping the viewer understand the art in the context of Ando’s architecture. 

Juror Notes

The Pulitzer Foundation for the Arts has done a great job of bringing the exhibition to life online. The art is experimental and ephemeral; the site captures these qualities effectively. 

Collections: AIGA 365: 30 (2009)
Discipline: Promotional design and advertising
Format: Promotion, Website

Credits

Design firm
TOKY Branding + Design
Creative director
Eric Thoelke
Art director
Jay David
Producer
Rachel Gagnon
Developers
Tyler Craft, David Knape, Kathy Sprehe
Content strategist
Jay David
Project manager
Melissa Allen
Curator
Matthias Waschek
Photographer
Robert Pettus
Writer
Camran Mani
Typeface
Pill Gothic
Client
The Pulitzer Foundation for the Arts
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