Credits

Designer

Sweet’s Catalog Service, Research Department

Design director

K.L. Holm

Art director

Ladislav Sutnar

Quantity printed

100,000

Process

offset

Papers

Hammermill Laurel Duroid (cover), Beckett Double Thick Cover (dividers), Oxford Wescar and Maineflex (body)

Typefaces

Futura Demi-bold, Futura Bold, Futura Lilght, Alternate Gothic No. 2, News Gothic Condensed, Stymie Light

Compositor

Huxley House

Plate maker

Royal-Jones Photo Engraving Corporation

Printers

Neuman-Rudolph Lithographing Company, The Read Printing Company

Binders

Sloves Mechanical Binding Co., Inc., Spiral Binding Company, Inc.

Client

American Radiator and Standard Sanitary Corporation